Bartlett Dettmann Tennis Academy
A clean, photo-led website for one of Potchefstroom's leading tennis academies, built around six program tiers and free assessment bookings.
BDTA needed a website that did more than list court fees, it had to communicate the academy's philosophy of building character alongside competitive tennis. The brief: every parent should land on the page and immediately understand which program fits their child, and every adult player should be able to book a free assessment in under a minute.
We built a clean, photo-led brochure site organised around six clearly differentiated program tiers (red ball through tournament squads through adult social). Coach profiles, a community testimonials section, and a single-form assessment booking form anchor the buying journey. The tone leans visual and human, candid coaching photography over generic stock imagery, so the academy's "great players become great people" positioning carries through every page.
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